Keurig’s CEO Apologizes for ‘Taking Sides’ after #BoycottKeurig Takes Over the Internet

After seeing the internet filled with videos like this from conservatives in support of Sean Hannity, Keurig has gone into panic mode and issued an apology.

An internal memo reveals Keurig CEO Bob Gamgort unhappy with the social media fallout.

#BoycottKeurig was a top trending hashtag Sunday.

As reported in BusinessInsider 

Keurig’s CEO has apologized to employees for “any negativity” they faced because of the brand’s decision to announce it would stop running ads during Sean Hannity’s Fox News show.

In a memo obtained Monday by The Washington Post’s Erik Wemple, CEO Bob Gamgort called Keurig’s decision to explain its plan to “pause” its advertising with Hannity’s show “highly unusual” and “outside of company protocols.”

“This gave the appearance of ‘taking sides’ in an emotionally charged debate that escalated on Twitter and beyond over the weekend, which was not our intent,” Gamgort wrote. continued: “Clearly, this is an unacceptable situation that requires an overhaul of our issues response and external communications policies and the introduction of safeguards to ensure this never happens again … The nature of social media and the internet news environment is that stories like this explode, and generally do not disappear quickly.”

On Saturday, Keurig announced on Twitter that it would no longer advertise on Hannity’s show. The day before, Hannity aired an interview with Roy Moore, the Republican Senate candidate in Alabama accused of pursuing sexual or romantic relationships with teenagers when he was in his 30s.

Many on the right have called for Hannity’s supporters to boycott Keurig. On Sunday, some people went as far as posting videos of themselves smashing their Keurig coffee machines.